Golden Eagle was first launched 12 years ago, but the Ghaziabad-headquartered company stopped marketing the product a few years ago, to focus totally on its alcoholic division.
Amul is the most affordable of baby food brands at Rs 250-270 for a one-kg pack and Rs 130-35 for 500 grammes.
FMCG analysts say inflationary pressure forcing consumers to stinge on non-core products.
Mondelez looks to securing supplies, earning greater revenues from India, emerging markets
Interview with Britannia's MD on how she proposes to steer the company.
Company proposes to in-source manufacturing and build healthy portfolios of national and regional brands.
A year after test-marketing its traditional snacks in the northern states of Uttar Pradesh and Madhya Pradesh, Mumbai-based Parle Products is set to launch the product in the west and the north of the country.
The world over, small brands have challenged the big boys. India is no exception
Price-led growth during the quarter is likely to stand at three to five per cent
Could launch high-end models once 4G technology picks up in India.
Piqued by the number of states opting to ban the production, sale and marketing of gutkha, a group of manufacturers under the aegis of the Smokeless Tobacco Association have issued print ads saying it is unfair to ban their products when the tobacco content in these is lower than that in cigarettes.
The new packaging norms, which will kick in on November 1, will push up the product prices.
But the company will have to differentiate itself in a market that has well-entrenched players.
Its model has come under intense scrutiny in recent months, but the direct marketing major attributes its success in India to strict quality control and aggressive brand-building.
The franchisees from the National Capital Region were protesting against the new terms proposed by the German sports goods major for operating stores in India.
For the quarter ended June, most FMCG companies reported growth of 15-20 per cent in revenue, as demand for daily-use items continued to be high.
After Oreo and Tang,Toblerone will be the third brand from the Kraft portfolio to be integrated with the Indian entity
Salaries are performance-linked and FY12 was good on both counts; now, persistent inflation and patchy rains show on rural market.
Reckitt Benckiser's Dettol brand appears to be the target of arch-rival Hindustan Unilever (HUL)'s Lifebuoy for the second time in a row, with a new commercial saying the latter is far more effective than the former.
Consumer goods companies remain hopeful of good rainfall this year despite the prediction of a possible drought-causing El Nino weather phenomenon in August-September.
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